GROWLORY

 

THE BRIEF

Growlory was created by a former track and field teammate. As a former athlete, I enjoy learning the different ways other athletes incorporate their skills and knowledges in projects and career outside of their sport. Because the brand was originally marketed primarily for men, I took interest in the opportunity to create a male persona.

Growlory Mobile Prototype by Faith Dismuke

CLIENT & PROJECT GOALS

GROWLORY is a new supplement and coaching site created by a former track and field athlete to build lean muscle.

TIMEFRAME

June 14 - July 9 (3 weeks)

SOFTWARE

CANVA

FIGMA

DELIVERABLES

Build a mobile and desktop e-commerce site for supplements, coaching testimonials, more details about the coaching

Wireframe Landing Page

Wireframe Coaching Page

Wireframe Product Page

 

THE PERSONA

As I mentioned throughout my portfolio, I love to tell stories. A great plot means nothing without a great character. Even throughout my formal Marketing and Communication education, I have always had a particular interest in target market and social media user analyses. When I do not have the resources or time to conduct a full research analysis like conducting a survey, I find in-depth searches on Generational trends to be incredibly helpful.

 

Empathy provides a snapshot into an individual’s experience. Creating a persona gives me a snapshot into a target audience. Every detail I give to my personas are deliberate. The age represents the typical age range of a generation. Locations are often chosen based on the location of the brand owner and/ or brand. Occupations indicate income and time availability to interact with the brand that I am designing the website for. What they do in their spare time indicates the persona’s visual preferences.

 

Our friend Wayne was inspired by conversations that I often have with gym members and male peers. He was also inspired by my Gillette research project that I created during my graduate studies in the University of Connecticut. My Gillette project focused around beauty trends for male consumers. Over years, there has been an increase in sales in male grooming products that correlate with the increase interest in physical appearance and style. Health and fitness has become more than a functional benefit. It has become a means to achieve a physical look. Wayne’s interest in his appearance reflects that. 

NAME

Wayne

AGE

29

RELEVANT HOBBIES & VALUES

  • Former high school All-star athlete who trains to get big but can slowly feel his muscles softening

  • His diet is okay but is concerned with health and does not like the mysterious ingredients in protein powders and shakes

  • He likes to work out on his own but likes having someone he can rely on for questions

 

THE INSPIRATION

KEYWORDS: men's fitness, men in suits, blue color palette 

 

THE FINAL DESIGN

This was a difficult design for a number of reasons. Most of them involved the limitations of Figma. Figma’s slow loading in preview mode was a frustration. In addition, there were some limitations in micro-interactions that I did not like. However, I am most proud of the unique buttons for the site. Creating the buttons, using primarily Canva and Adobe XD, involved great attention to detail and a lot of zooming in. However, I like that the end result matches the logo well.

Original Growlory Website (as of July 22, 2020)

PROBLEMS

  • Poor UX

  • Hidden supplement information

  • Lack of human connection

Redesigned Website Prototype by Faith Dismuke

SOLUTION

  • Incorporated micro-interations with buttons, product and coaching information, and header

  • Eliminated "About" page and moved information to "Supplements" Page and "Coaching" Page

  • Added more images

  • Used a bolder font

PARAGRAPH FONT

Noto Sans KR

HEADING 1 FONT

ANTON

BODY FONT

Noto Sans KR

COLORS

CONTACT

If you are interested in working with me on a design project, want to learn more about my novel, SPRINT DREAMS, or just want to learn more about my story, feel free to check out my resumé or email me.

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