LIEF TARGET

 

THE BRIEF

This project started as a request from to create multiple pages where the user would need to click through each page to find the right resource to connect with in order to get help. After speaking with the founder, I realized this page was one that would possibly be used in urgent settings where information needed to be found quickly. This project later turned into a full UX/ UI design project for both a mobile and desktop version.

CLIENT & PROJECT GOALS

LIFE TARGET was founded to create a safe space where those suffering from Harm OCD can find "proxies" which are resources for harm prevention. The founder wanted a website that was warm, friendly, and professional. She wanted a platform where a database for resources can easily be accessed and filtered based on location and type of contact (email, text, in person).

DELIVERABLES

  • Landing Page

  • Resource Page

  • Contact Page

  • Shop Page

  • Resource Database

TIMEFRAME

May 20 - June 15 (3 weeks)

SOFTWARE

Canva

Adobe Xd

Wordpress.org

Excel

Desktop Wireframe by Faith Dismuke

 

THE PERSONA

Urgency was the key factor throughout the project. Therefore, I focused more on the persona’s situation rather than the persona’s characteristics. Here, I emphasized emotions.

Ashley

  • Age 32

  • Lives in metropolitan area

  • Has past trauma that leads to anger outbursts

  • Has never received professional help for outburst

  • Feels she is at a breaking point and wants to take her anger out on her girlfriend through physical violence

  • Needs an immediate resource to connect with to stop her from doing something she will regret

Feels: alone, angry, anxious, scared, that she’s the only person who wants to hurt others, guilty, ashamed

 

THE INSPIRATION

KEYWORDS: Mental Health Awareness, green color palette, warm and friendly colors, inspiration, Harm OCD, domestic violence

 

THE FINAL DESIGN

The most difficult piece for this project was the development of the search box. The search box needed to have to search components, a filter for states and a filter for type of contact with a resource. In addition, the founder requested a site that was “warm and friendly and motivating”. However, the brand colors of black, bright green and gray are not typically associated warm and friendly. For this reason, I took more of the inspirational approach. Inspired by the mountain picture used on the original site, I decided to brighten the page with a brighter mountain image.

In addition, another challenge was the content editing of the website. I recognize that information needs to be scannable, especially if a platform is being used in an urgent situation. Therefore, much of the original text was edited by me for a better reading experience.

Desktop Prototype by Faith Dismuke

HEADING 1 FONT

Avenir

PARAGRAPH FONT

Avenir

BODY FONT

Avenir

COLORS

Launched Website Inspired by Faith Dismuke Design (as of July 2020) 

https://www.lifetarget.org/

CONTACT

If you are interested in working with me on a design project, want to learn more about my novel, SPRINT DREAMS, or just want to learn more about my story, feel free to check out my resumé or email me.

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